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It’s no secret that videos have change into the preferred choice for content material consumption in the present day.

In 2020, 96% of consumers elevated their on-line video consumption, and 9 out of 10 viewers mentioned that they needed to see more movies from manufacturers and businesses. In actual fact, as of 2022, an average individual is predicted to spend one hundred minutes per day watching on-line movies.

This makes video content material an irreplaceable part of any companies' advertising and marketing strategy. Hence, we’ve put collectively this listing of video advertising statistics that will pave the way in which for you to make use of movies as part of your advertising wheel this yr. And if movies are already an intrinsic part of your model's marketing technique, it's best to positively sign up for a free account on InVideo to make your video creation process simpler with the help of over 5000+ video templates, 8M+ inventory belongings, and an intuitive cloud-primarily based editor.

2Not simply that, however we’ve also created an excellent useful infographic that you could be happy to download and use in your blogs/posts. All we ask for in return is that you just share the link for this article because the supply. Happy reading!

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A. Top Video Marketing Statistics

Listed below are some stats that illustrate why video content material cannot be ignored as part of your advertising technique.

1. By 2022, online videos will make up greater than 82% of all consumer internet site visitors - 15 occasions increased than it was in 2017 (Cisco). In truth, as of January 2018, 85% of all web users within the United States watched on-line video content material month-to-month on any of their gadgets (Statista, 2018)

2. As of 2020, 83.3% of internet users within the US accessed digital video content (Statista)

3. 78% of people watch online videos every week, and 55% view online movies daily. In actual fact, that 54% of customers need to see more video content this year (Social Media Week)

4. Studies present that 54% of shoppers wish to see more video content from a model or business they support (HubSpot, 2018)

5. 72% of customers said they might moderately study about a product or service by the use of video. In actual fact, 84% of individuals say they’ve been satisfied to purchase a product or service by watching a brand’s video (Optinmonster). Additionally, 79% of people say they’ve been satisfied to purchase or download a bit of software program by watching a video, which you'll be able to create for your model in a matter of minutes by utilizing the 5000+ ready-to-use video templates on InVideo.

6. Viewers retain 95% of a message after they watch it in a video, compared to 10% when studying it within the text (Insivia)

7. 86% of companies use video as a advertising device - up from 63% during the last three years (Wyzowl)

8. Marketers who use video grow revenue 49% sooner than non-video users (WordStream)

9. 59% of executives agree that if each text and video are available on the same matter, they're more possible to decide on video. In fact,92% of cellular video consumers share videos with others. Social videos get 12 times more shares than text and pictures combined (Small Biz Trends, 2016 - updated 2022)

10. 87% of video entrepreneurs are happy with the ROI of their video advertising efforts on social media whereas 93% of entrepreneurs who use video say that it’s an vital a part of their advertising and marketing strategy (HubSpot)

11. 83% of video marketers say video has helped increase the common time their visitors spend on the page (Wyzowl)

12. Video marketers get 66% extra certified leads per 12 months (Optinmonster, 2019)

13. Including a video on your landing page can enhance your conversion fee by as much as 80% (WordStream)

B. Video Consumption Statistics and Usage Trends

1. More video content material is being uploaded in 30 days than what major tv networks within the US have created prior to now 30 years (WordStream)

2. By 2022, 82% of the global internet traffic will come from streaming movies and downloads (Cisco)

3. One-third of all online exercise is spent watching movies (WordStream)

4. 85% of the internet audience within the US watches videos online (Statista)

5. Users spend 88% more time looking on web sites which have movies (Social Media Week)

6. People watch a mean of 16 hours of video each week (Wyzowl)

7. 6 out of 10 folks want watching on-line video content compared to tv (Think with Google)

8. A median particular person will spend 100 minutes per day watching on-line video in 2022 (Zenith Media)

9. In 2019, internet users watched an average of 6 hours and forty eight minutes of on-line video per week (Limelight)

10. Men spend 40% more time consuming online video content as in comparison with women (WordStream)

11. Online video consumption has elevated throughout all age groups in the final 5 years however the largest increase is seen in individuals over 46 years outdated (Limelight)

12. Greater than 75% of all videos are performed on cellular devices (eMarketer)

13. 75% of viewers want watching a video horizontally as compared to 25% who favor watching it vertically (Social Media Week)

Source: Social Media Week

14. 87% of business-associated movies are nonetheless viewed on a desktop (VidYard)

15. Videos which can be as much as 2 minutes lengthy get probably the most engagement. There is a major drop in engagement for videos after 2 minutes. However, when you have an extended video and people make it past 6 minutes - there are hardly any drop-offs in engagement. (Wistia)

16. 52% of viewers watch a video all the way via and only 25% finish watching a video if it’s 20 minutes or extra (VidYard)

17. 92% of customers watch videos with the sound off and 50% depend on captions making it imperative that you create videos which are optimized for silent viewing. You can shortly do this using the intuitive InVideo on-line editor that permits you to simply add and edit text to your videos in minutes. (Verizon & Publicis)

18. The completion price of interactive videos are 90% (Social Media Week)

19. Personalized videos are 35% extra more likely to retain viewers as in comparison with non-personalized movies (HubSpot)

20. 65% of viewers skip on-line video ads (CNBC, 2017)

21. Videos which might be lesser than ninety seconds lengthy have a 50% retention charge (HubSpot)

22. In the US, the preferred viewing time for on-line movies is Wednesday between 7 AM-eleven AM PST (HubSpot)

23. Globally, half of all the movies that were produced final year (56%) have been lower than 2 minutes lengthy (HubSpot)

24. Only the highest 5% of video retain 77% of viewers on average until the last second (HubSpot)

C. Video Marketing Statistics for Social Media

Let’s start by taking a look at some normal social media video statistics and then deep dive into video stats for every platform:

1. Video posts on social media get 48% more views (The Marketing Helpline)

2. 73% of people wish to see "entertaining" videos on social media (HubSpot)

3. 16% of social video viewers use vlogs to analysis merchandise (Global Web Index, 2018)

4. 17% of firms use live video as a part of their social marketing strategy (HubSpot)

5. YouTube [88%] is the most popular platform among entrepreneurs for sharing videos, followed by Facebook [76%], LinkedIn [66%], and Instagram [65%] (Oberlo)

Source: Oberlo

(A) YouTube video advertising and marketing statistics

6. 65% of viewers say that YouTube is their favourite channel for consuming video content (Limelight)

7. 62% of universal searches on Google include a video and 8 out of 10 of those video results come from YouTube (Searchmetrics, 2018)

8. There are 38 million lively channels on YouTube of which 15 million are content material creators and 22,000 of them have crossed 1 million subscribers. (Tubics)

9. 500 hours of video content material is uploaded every minute to YouTube, as of 2019 (Statista)

Source: Statista

10. The common time spent on YouTube every day is 17 minutes 31 seconds (Alexa)

11. Globally, https://xfans.tube/ cellular YouTube videos attain more 18-19-12 months-olds than any television network. (Think with Google)

12. Daily dwell streams on YouTube grew by 45% in total in 2020 (YouTube Trends)

13. Globally, 40% of customers stated that they bought products that they'd discovered on YouTube (Think with Google, 2018)

14. 50% of marketers creating on-line video content material for YouTube (PPC Hero, 2019)

15. YouTube cell users pay 2X extra attention to what they’re watching, as compared to these watching tv. 7 out of 10 individuals additionally default to horizontal viewing when they’re consuming videos on their phone. (Think with Google)

16. YouTube is the second most most well-liked content material for millennials to devour on-line video content material after Netflix (HootSuite)

Note: Need to dig deeper into the state of YouTube in the present day? Take a look at our YouTube statistics information and stand up to hurry with the latest YouTube developments).

(B) Facebook video marketing statistics

17. Facebook information greater than 8 billion video views per day (TechCrunch, 2015)

18. Within the 12 months 2020, 15% of all content on Facebook was video content (Social Insider)

19. Accounts with over 100,000 followers on Facebook have 71% of video content (Social Insider)

20. Only 12% of video posts on Facebook are live streams. However, they get double the engagement of pre-recorded movies (Social Insider)

Source: Social Insider

21. Facebook customers spend 3x extra time watching reside videos than uploaded videos (Ever Increasing Circle & Hubspot)

22. Facebook has more than 500 million lively video advertisers each month (Ever Increasing Circle & Hubspot)

23. Video posts have the best natural engagement on Facebook (Ever Increasing Circle & Hubspot)

24. 49% of consumers have interaction with branded video content material on Facebook - double than some other social platform (Ever Increasing Circle & Hubspot)

25. Seventy five million people go to Facebook’s video platform Facebook Watch every day and spend an average of 20 minutes (Ad Week)

26. 85% of movies on Facebook are watched with out sound

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(C) LinkedIn video advertising and marketing statistics

27. Video posts on LinkedIn are shared 20 times greater than other content formats (LinkedIn)

You'll be able to create participating movies to submit on LinkedIn in solely a few minutes with InVideo’s online editor that comes with 5000+ prepared to make use of templates. Join right here for a free account to attempt it out!.

28. 80% of videos on LinkedIn are viewed with the sound off - which is why 70% of movies are designed for silent viewing (with texts or captions) usually tend to be watched till completion (LinkedIn)

Source: LinkedIn

29. Videos that are 30-90 seconds lengthy work finest on LinkedIn (LinkedIn)

30. Brands get 24x more feedback and 7x more reactions on LinkedIn live streams in comparison with a published video (LinkedIn)

31. 38% of marketers publish video content on LinkedIn and 75% of them said it was profitable (Wyzowl)

(D) Instagram video advertising statistics

32. Instagram has seen an 80% improve in users spending time watching video on the platform since June 2017 (Instagram)

33. 60% of Instagram movies on Stories are watched with the sound on (Instagram)

34. Video posts on Instagram obtain twice as a lot engagement as compared to other sorts of posts (Search Engine Journal)

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35. Using stickers on Instagram Stories can enhance viewership by 83% (Facebook)

36. One-third of probably the most-watched Instagram Stories got here from enterprise profiles (Sprout Social)

Source: Sprout Social & Mention

37. 30% of Instagram customers say that they've purchased a product after discovering it on Instagram (YotPo)

38. 7 out of 10 customers stated that they swiped up to entry links on Instagram Stories by brands (Mention). Should you haven’t started leveraging Instagram stories to grow your individual brand, you can get started by using the participating, prepared-to-use templates on InVideo by signing up for a free account.

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(E) Twitter video marketing statistics

39. Twitter will get 2 billion views on video every day (Twitter)

40. 90% of Twitter video views come from cellular gadgets and 45% of Twitter users need to see extra superstar movies (Twitter)

41. Promoted tweets with videos save more than 50% on value-per-engagement (Twitter)

42. Tweets with movies get 10x more engagement as compared to tweets without video (Twitter)

43. Video Website Cards on Twitter movies give a 2x greater clickthrough-fee as in contrast to straightforward video adverts and boosts user retention by more than 60% (Twitter)

(F) TikTok & Snapchat video advertising and marketing statistics

44. Tik Tok has over 800 million lively users worldwide (Datareportal)

45. Greater than 1 billion videos had been seen each day within the year 2018 (Influencer Marketing Hub)

46. On average, American users spend 46 minutes on TikTok day by day, amounting to 37 billion video views a month (Ad Age)

47. 68% of people use TikTok to look at someone else’s video and 55% of individuals add their very own video (Global Web Index)

Source: Global Web Index

48. Only 1 in 10 entrepreneurs have tried video advertising and marketing on TikTok. Of them, 66% report having been profitable (Wyzowl)

49. TikTok’s brand takeover advertisements guarantee 5 million daily impressions and allow just one advertiser to use this format per day (Ad Age)

50. Over 10 billion movies are watched on Snapchat daily (Social Media Week)

51. 12% of marketers use Snapchat as a channel and 50% declare success from utilizing this platform (Social Media Week)

D. Video Marketing Statistics for Marketers and Businesses

1. 64% of consumers buy a product after watching social movies created by brands (Tubular Insights, 2017)

2. 80% of users can recall a video ad they viewed in the past 30 days (Small Biz Trends)

3. 54% of people want to see more video content material from marketers (HubSpot)

4. Video is the number one form of media used as a content technique by entrepreneurs (HubSpot)

5. 45% of consumers need to see more live videos from manufacturers on their social media (Sprout Social)

6. 63% of social media entrepreneurs believe that live video will turn out to be more important in the coming year (Sprout Social)

7. 89% of video marketers say video offers them a good ROI, 83% of video entrepreneurs say video helps them with lead technology, and 87% of video marketers say video has increased visitors to their website (Wyzowl)

8. Promotional movies for a product or service, brand storytelling movies, and product demos are the most common video types utilized by marketers (HubSpot)

Source: Hubspot

9. 80% of video entrepreneurs say video has instantly helped enhance sales and 95% of video entrepreneurs plan to increase or maintain video spend in 2020 (Wyzowl)

10. 85% of businesses use video as a advertising and marketing device (Wyzowl)

11. 71% of B2B entrepreneurs and 66% of B2C marketers use video advertising (Wyzowl)

12. 80% of marketers create videos which can be 3 minutes or less (Wyzowl)

13. On average, marketers increase digital video budgets by 25% yr on 12 months (IAB)

14. The video marketing industry in the US alone is value $135 billion (Social Media Week)

15. Emails with the phrase ‘video’ in the topic are opened 7% more than emails without (Social Media Week)

16. 41% of video entrepreneurs use webinar a channel - 83% declare success and 37% plan to keep using it as part of their marketing strategy (Social Media Week)

17. 43% of businesses plan on utilizing interactive video in the coming yr (Social Media Week)

Here’s an example of an interactive video by Netflix to promote their present Call of the Wild.

18. 14% of businesses have used 360-diploma movies (Social Media Week)

19. 74% of video entrepreneurs claim success with utilizing 360-diploma movies (Social Media Week)

20. 66% of marketers planned to use video as a part of their advertising technique in 2020 (Wyzowl)

21. Video entrepreneurs get 66% extra qualified leads per year (Oberlo)

22. 8 out of 10 folks have bought an app or software after watching a brand’s video (Wyzowl)

23. 55% of customers watch videos earlier than making buy decisions (Search Engine Journal)

24. 48% of entrepreneurs who used video in their strategy for the primary time said they started as a result of they discovered it simpler to persuade others of its worth by means of video (Wyzowl)

25. 18% of entrepreneurs that started utilizing video as a part of their advertising strategy in 2019 did so as a result of they felt clearer concerning the ROI on video (Wyzowl)

26. On average, businesses put up 18 videos in a month (HubSpot)

27. With shorter attention spans, marketers have only 2.7 seconds to get the eye of their viewers (Marketing Mag)

28. The share of entrepreneurs who say video is a crucial part of their strategy increased from 82% in 2017, 85% in 2018, and 91% in 2019 to 92% in 2020 (Wyzowl)

29. The most typical videos created by entrepreneurs are explainer videos [72%], presentation videos [49%], testimonial movies [48%], sales video [42%], and video advertisements [42%] (Wyzowl)

30. 96% of individuals have watched an explainer video to raised understand or be taught about a product or service. 84% of individuals say that watching on-line videos of manufacturers has convinced them to purchase a services or products. 86% of people say they wish to see extra video content by brands in 2020. Of these, 36% choose more educational and explainer movies (Wyzowl)

31. 46% of entrepreneurs who began utilizing video of their marketing strategy did so because they consider that video is becoming extra inexpensive and 46% of them additionally consider that it is less complicated to create movies in-house. 43% of entrepreneurs say that video advertising has lowered the variety of help calls they received, a rise since 2015 at 30% (Wyzowl)

32. 35% of companies are utilizing intermediate or superior analytics to trace the efficiency of their movies (HubSpot)

33. Sales teams that use videos of their emails get a 16% greater open charge and a 26% increase in replies (Sales Loft, 2018)

34. Saas firms that had a video in their proposal acquired a 41% larger closing rate (Proposify)

35. Companies that use advanced analytics to measure the performance of their videos are extra likely to extend their video budgets this year (HubSpot, 2020)

36. Event service firms whose proposals had a video additionally had a 103% larger closed price (Proposify)

37. Businesses and organizations that create more than 51 videos in a 12 months grew from 13% in 2019 to 46% in 2020 (Demand Metric & Vidyard Report 2020)

Note: In case you assume creating movies is time consuming and takes loads of effort, it's essential to try InVideo where you'll be able to create thumb stopping videos in lower than 10 minutes!

38. Small and medium-sized organizations (57% every) each rely majorly on inside sources in the case of creating video content (Demand Metric & Vidyard Report 2020)

39. Emails with movies in them improve the press-by-price by 300% (Campaign Monitor)

40. 13% of entrepreneurs who don’t use video as part of their technique is as a result of they lack the time, 20% marketers say it is too costly, and 17% entrepreneurs don’t know where to start (Wyzowl)

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E. Impact of COVID and the best way ahead

While the pandemic introduced in a wave of uncertainty - like funds cuts and lack of assets, it also boosted the rate at which on-line content was consumed. All communication went digital and businesses found a brand new option to interact with its consumers. Let’s have a look at some knowledge that can provide us an perception into what the past year has changed and what can we count on going forward:

1. Video nonetheless stays a top precedence for entrepreneurs by way of spends and utilization. 93% of entrepreneurs who use video stated that it is an important a part of their strategy which is an increase from 92% in 2o2o and 91% in 2019 (HubSpot)

2. 91% of marketers really feel that the pandemic has made video essential for companies and brands (HubSpot)

3. 60% of video marketers say that they count on their 2022 to be affected. 70% of those video marketers say that they're expecting an increase in their finances whereas 30% say that it will likely be lower short (HubSpot)

4. 96% of shoppers say that the pandemic has elevated the quantity of video content material they've consumed on-line (HubSpot)

5. 96% of video entrepreneurs plan to take care of or increase their spends on video in 2022 (HubSpot)

6. 69% of marketers who haven’t used video as part of their content material strategy plan to incorporate it in 2022 (HubSpot)

7. 9 out of 10 individuals wish to see more movies from brands and businesses (HubSpot)

It’s evident from the above traits and stats show that movies are super effective for businesses and marketers. However, only 86% of businesses truly leverage video content for his or her model. We wanted to dig deeper into the highest the explanation why businesses and manufacturers don’t choose video as a part of their advertising strategy and here’s what we found out:

We’ve constructed InVideo to tackle these actual bottlenecks on the grass-roots stage and allow anyone and everybody with little to no video creation expertise to be in a position to show their ideas into stunning movies in minutes. Here’s how:

TIME - Creating a video from scratch is time-consuming and energy-intensive. You need to manage every part - proper from scripting the video, pre-production, capturing the video, and at last enhancing it. Hence, many companies discover it extraordinarily tedious to add a video to their advertising and marketing technique; however creating a video ought to take minutes and never hours. That’s why we built InVideo with an in-constructed library of 4000+ pre-designed templates, stock footage, animations, graphics, transitions, and music, that’ll help you bring your ideas to life in minutes. Moreover, our online editor is straightforward to make use of and doesn't require you to know any technical software program or shortcuts. You also don’t want hours of render time because InVideo lets you render movies in lower than 15 minutes.

Cost - Creating a video historically can burn a hole in your pocket with hiring professionals to shoot, edit and act. What if you didn’t have to do this anymore? InVideo helps you to select from over eight Million stock videos and pictures from premium sources like Shutterstock and iStock to create visually beautiful videos at no additional cost. You may also select from a large collection of royalty-free music so as to add to your movies or you'll be able to record a voiceover (VO) and add it too. One of the best half- you can get began without spending a dime at present and upgrade to get access to our complete media library for as little as $20/month.

EFFORT - You don’t need to be a professional at enhancing and even have the technical know-how you can create scroll-stopping videos utilizing InVideo. It has been designed to maintain marketers in mind, and so this on-line video editor is super simple to make use of. You may create a video in less than 15 minutes using customizable templates and if you’re just beginning and don’t know much about modifying videos, we've got the world’s first intelligent video assistant, IVA, that may assist you to make your movies seamless and good.

Summing up -

We’ve listed enough evidence for you to begin leveraging video content material to develop your small business and brand. We’ve also addressed the bottlenecks and given you a practical solution that enables you to begin creating videos straight away.

Found this video advertising statistics article useful? Please do share it with your mates and friends trying to create movies for their enterprise or model.

Looking to start a YouTube channel for what you are promoting? Don’t forget to take a look at this article on YouTube video statistics.

Want to be part of a community of creators, identical to yourself, and focus on video advertising and marketing stats, video concepts, insights, and extra? Join the InVideo neighborhood - a place for you to attach and learn from 20,000+ other video creators like your self.